THE POWER OF PERFORMANCE
The All Stars Project
Founded in 1981, the All Stars Project is a national nonprofit that uses a performance based approach to help tens of thousands of inner-city youth and their families create success in their lives. The All Stars team approached DIRECTV to help them build a new website that better communicated their cause.
A mobile first approach
The two goals for the site were to increase engagement with participants and donors. Both audiences share a perpetual attachment to their mobile devices whether for social or business. Armed with this insight, the mobile experience informed the design and functionality of the larger break points.
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