TAKING THE NFL OVER THE TOP
NFLSUNDAYTICKET.TV
Unlike the NFL Sunday Ticket package DIRECTV offers in premium TV service, NFLSundayTicket.tv is a standalone streaming service. Released to a limited audience pool, traffic to the marketing site was driven through geo-targeted SEO searches, Facebook ads, and content marketing articles picked up by numerous third party sites. A social experience was also launched as a value add for the customer.
Fans respond to responsive
NFLSUNDAYTICKET.tv was built as a responsive web experience targeting a handful of colleges and metro locations with low satellite penetration rates. The percentage of mobile conversions had never been higher with any other DIRECTV product.
Beards aren't just for Brooklyn
As a spokesperson for DIRECTV, Andrew Luck and his beard became the center of a national TV ad. A content marketing article was created to see if beards had any correlation to various NFL statistics along with a slew of other fun observations. This interactive page was passed onto the press and published by over 120 fan sites.
Fantasy smack talk
NFL season means fantasy football leagues. A lot of them. What better way to poke at your friends than a little smack? Smack Talk Generator allows you to customize a gif and post it to your friends wall just to add a little more zing to that win.